It’s been several months since I’ve written here. There have been ups and downs and rough patches, but I haven’t felt compelled to share these with the wider world. Just suffice to say it’s been a bit crazy around here since November.
Loyal readers will remember that I was writing last year about my EWB team’s strategy development process. A lot has changed since I last wrote, but I’m not going to try to summarize all of it today – I’m sure it will keep changing at a rapid pace. Instead, I want to write about my personal reflections on this process.
I’ve been reflecting a lot on our strategy lately, and on my role in developing it. I’m now a Team Leader for the Agricultural Extension (AgEx) team in EWB. With this leadership role comes a lot of responsibility, and I’ve been learning a lot about what kind of responsibility I thrive with and where I think I fall short. For example, I love the administrative responsibilities of managing a team. I also love the opportunity to invest in the personal and professional growth of every member of my team. Those aspects of my job are thrilling! I am also thrilled by thinking about the “big picture” of the sector we’re working in and how we’re making change in that sector. But that is also where I struggle the most.
I was told when I took this role that one of my challenges would be developing a strong vision and leading people toward it. That prediction has proven to be very true. I am someone who has always excelled more at poking holes in ideas than in building them up myself. I always chalked it up to a lack of creativity, but there’s more to it than that. My naturally critical mind can think of a million different ways for a project to fail. That makes it pretty damn hard to design a solution that I truly believe in, and even harder to sell it to a whole team of people who are here to commit years of their lives to realizing that vision.
Our team has landed on a ~20-year vision of an agricultural extension sector that is innovative, coordinated and customer-service oriented. We’ve imagined a competitive market where extension service providers come from the public, private and civil society sectors to meet the needs of different segments of customers (farmers) to promote socially and environmentally sustainable agriculture. We see quality being added to these extension services at many points, from training and education, to a strong management structure, to well-developed field tools and approaches, to a strong enabling policy environment. And this vision has me PUMPED UP!!
But how do we get there? That’s where it gets a bit more messy. To dig into that question, our team has been designing a Theory of Change (see some great posts on Theory of Change by Duncan Green from Oxfam). We started by identifying 8 key changes that need to happen in order for our vision to be realized, then worked backward to understand the steps needed to realize these changes. We are still working on that part, but the hope is that the Theory of Change will define where our team needs to work in order to realize our vision in 20 years.
So we have a strong vision, we have a Theory of Change, now we need to get started. And this is where I get stuck. How do we, the five members of EWB’s AgEx team, create the change we want to see in the extension sector? There are seeeeeerious challenges ahead. Most of the major changes in the agric sector are created by those with money, power, political influence, or (more often) a mix of all three. We have none of those things. So how do we change the system?
We need to build a solution. Not just a theory, not just our assumptions and hypotheses, but an actual work-plan for how to move forward. Where should I post the new staff I’ll be getting in June and September? Who can they work with? Will their placements be based on learning, or experimenting, or scaling, or influencing? What about the staff on the ground right now? Who are the most influential partners we should be working with? How do we get others to start thinking about extension in the same way we’re thinking about it? Questions swirling in my mind… and very few answers.
Now, back to my struggles as a (non-)visionary leader. What does this mean for my ability to lead my team toward our exciting-yet-difficult-to-attain future? (Stick with me, I’ll land soon.)
I remember someone asking me a few years ago about my Principle of Leadership. At the time, I stammered and mumbled and generally had no idea. But the question has stuck with me and now I know my answer: my strength as a leader is defined by my ability to leverage the strengths of my team. This is really the principle I rely on in all situations. I have some strengths, but I also have lots of weaknesses, and it is only be relying on my team that I am able to bring the best out of us as a whole.
I look to Robin for bringing unbridled passion for the public sector and making sure we always connect our work to poor farmers. I rely on Miriam to bring insights and approaches from her background in development studies. I lean on Siera for a connection to current field realities from being embedded with extension staff and farmers. I depend on Don for his selfless work ethic and insane networking skills to find new partners for our team.
I am grateful for all of these people, and all those I have worked with in the past in EWB. There is so much talent around me, it’s overwhelming! I feel privileged to be in a position to harness all this potential and move us toward an impactful change in the agricultural extension sector. I may not be leading the way with my vision, but I have no doubt that we’ll get there. How could I, when I have an amazing team-ful of talents at my fingertips?
Challenging Perspectives is EWB Canada’s annual holiday campaign to combine fundraising and outreach. You can also read my Perspective below here and make a donation. Click here to browse some of the other perspectives.
When I first came to Ghana in March 2010, I lived with a host family in a village called Zuo. The head of the family is a farmer named Salifo. He is more educated than most of his neighbours. He can read and write in English and do simple math. He is a teacher at the local kindergarten, a community health volunteer, and helps run the local shea butter soap production group.
But when it comes to farming, Salifo doesn’t do well. One day last summer, I sat down with him to analyze his farm from the previous year. He’d grown 3 main crops: maize, rice and groundnuts. I asked him how much money he’d spent on growing these crops. From his memory, he listed out precise figures of his investments in seed, fertilizer, tractor services and labour. I wrote each number down under the corresponding crop. Next, I asked him how many bags he’d harvested from each crop, and the price he’d sold them for. Again, he listed the numbers from memory, and I wrote them all down. Finally, we arrived at the crucial step, the one he’d been avoiding: calculating his profit.
In total, Salifo had lost 501GhC (about $375) on his farm that season. And that doesn’t include his own time and labour.
Why did Salifo lose so much money? There are three contributing problems:
- His farming skills and knowledge are poor. Salifo may be an educated man, but he doesn’t know how to get the most out of his farm. He needs to learn about the basic techniques that will improve his productivity: use improved seed, plant in rows, apply the right fertilizer at the right time, and respond quickly and appropriately to pests and disease.
- He doesn’t have a business mindset. Salifo is so many things, as I mentioned: a teacher, a community health worker, a volunteer, and a farmer. But he is not a business man, at least when it comes to his farm. He needs to learn some basic business skills: record-keeping, marketing, profit calculations and decision-making.
- He can’t control nature. Alright, this one isn’t his fault. He lives in an area with poor soil fertility and unreliable rains. But this means his risk management skills need to be even better – he cannot rely on his rain-fed farm to sustain his family.
This is a tragedy. Thousands, if not millions of farmers in Ghana are suffering from these same skill deficiencies. But there is a solution: effective agricultural extension services.
In order to profit from their farms, farmers need at least 2 things: 1) information on how to farm, and 2) business skills. Agricultural extension provides both of these things. (They also need input and output markets; see EWB’s Agricultural Markets team’s work for more!)
Traditionally, the government has hired Agricultural Extension Agents (AEAs) who go out to the villages to teach farmers about new technologies and practices. However, with new Information Communication Technologies (ICT) such as video and mobile phones, there is room for innovative new solutions to increase the reach and impact of extension services to farmers.
Ultimately, effective extension services come down to farmer behaviour change. This is an area where EWB has both experience and expertise. Drawing on our history of success with the Agriculture As a Business tool, we are developing new tools and approaches to improve technology adoption and behaviour change in farmers using innovative new technologies. Check out some examples here and here.
I know many of you have supported my work in the past. I sincerely thank you for that – your donation has made a difference! I have personally stepped up my commitment to the cause this year by becoming the Manager of EWB’s Public Sector Agriculture team in Ghana. I am asking you to also step up your commitment by contributing this year to my fundraising campaign!
Your donation to EWB will allow us to keep exploring and developing these tools to help farmers like Salifo to make a profitable living from their farms. I personally believe that we are making an impact through our work, from the farm right up to the policy-makers. But we need your donation to keep it up! Whether $5, $50 or $500, your donation will make a difference.
To make a donation, please visit my Perspectives page here.
Thank you all for your support – past, present and future!
Again, it’s been quite a while since I posted. Sorry about that! Life has been crazy busy lately, so I just wanted to post a short update about what life has been like lately.
August was an INSANELY busy month, with 6 summer students leaving (we miss you!), 5 new volunteers arriving, 2 weeks of meetings for EWB’s African Programs Leaders and… my 2-week Canadian vacation!
The 2 weeks of Team Leader meetings were held at the beautiful Lake Point Guesthouse on Lake Bosumtwe, near Kumasi, Ghana with ~10 super-inspiring leaders from EWB. The beautiful lakeside location provided an ideal place to step back from the day-to-day business of running an EWB team to think about our long-term strategy as an organization. Here are a few of the questions we discussed during the meetings:
- What are our theories of change within each team? How can we learn from each others’ experience?
- What are the investment criteria for EWB as an organization to invest in new or ongoing initiatives? What combination of results, potential and leadership needs to be in place?
- How can we invest more in EWB’s leadership pipeline, so great people continue to flow into our African Programs?
- How can we hire and use local staff effectively?
- What are various pathways to scale our change, either theoretical or from experience?
- What are the teams’ strategies for influencing the “big players” in their sectors?
- What is EWB’s overall vision? (We are currently undergoing a visioning process as an organization, pretty exciting to participate in!)
It was amazing to discuss these questions and to get/give feedback on our strategies. My brain was hurting! It was pretty intense – we even had a random woman buy us a round of drinks when she saw us working until 7pm on a Sunday, haha. Here are a few of my main take-aways from the meetings:
- Our team has come a long way! We were in a pretty rough spot last February, but we have really turned around and come back strong. I’m excited about the things we’re currently working on and can’t wait to see where another 6 months takes us!
- That said, I feel we have a long way to go in developing and articulating our strategy. These meetings were an AMAZING opportunity to push my strategic thinking and articulation further, so it’s something I’m passionate about pushing forward over the next 4 months. More to come on this blog!
- I think we need to invest a LOT more in understanding influence pathways for the agric sector (specifically public sector) in Accra. We’ve been trying to find out how to leverage our relationships, but there’s actually a lot of ground work that still needs to be done before we can do that.
- I’m also excited to build on more of the strong synergies between the 3 agric teams in Ghana – our public sector team, the Agric Value Chains team and Business Development Services. We’re all doing similar exciting things, and I hope we can find systematic ways of sharing and learning from each other.
- We really need to plan ahead, but it’s really HARD to plan ahead. Yeah, big learning, right? I’m being asked to project how many African Programs Staff we’re going to need in the next year, but it’s so hard to tell – will we still be searching? prototyping? scaling something up? doing a pilot in 2 districts, or 20 districts? At least I’m really happy to work for an organization that is so flexible and will allow us to adapt (to a certain degree) as things change. Pretty cool!
- EWB is exciting! We are developing a really inspiring model and I feel the African Programs vision is pretty inspiring as well. It makes me proud to work for such an organization and to be invested in the leadership of EWB 🙂
After the last day of meetings, I headed to Accra to fly to Canada. I arrived on a Saturday morning, was greeted by my lovely family, and whisked away to the cottage. It was spectacular!
After an exhausting month, 10 days at the cottage of eating, sleeping, drinking and dock-sitting was just what I needed. It was super-relaxing and we had beautiful weather (most of the time!).
After that, I returned home for a few days of errands, catching up with friends and visiting with my Gramma. It wasn’t long, and before I knew it (2 weeks to the day) I was back on a plane to Ghana! But I’ve arrived back feeling refreshed and rejuvenated, ready to dive into the “fall semester” – our busiest time of the year!
Of course this first week back in Ghana has been a bit nuts, trying to get caught up with everyone and everything. I’m working on the budget and “strategic plan” for our team for next year, which is difficult to say the least. But it’s been amazing to get home, unwind and unpack. Ben and I just moved to a new place right before I left for Kumasi. We’re still settling in, but so far it’s wonderful – both the house and the family we’re living beside. All in all, I’m getting ready for a great few months until Christmas!
It’s rainy season here in the north, and we were hit with a monster rainstorm yesterday afternoon. Don and I had a fun bike ride home from the office to discover that not only were all the dirt roads flooded, but the paved ones too! A few pics to tell the tale:
That’s all for now. Just a quick update! I hope I’ll be back to some more regular blogging soon – I’ve got a few in the pipeline that I’m looking forward to writing, so stick around!
When I talk to people at home and tell them what I do these days, a lot of them comment on the sacrifice that I’m making. I often think to myself, am I really making a big sacrifice? Yes, I live far from my family and friends, but I live with the guy I love. Yes, I’m not making much money, but I’m not spending much either. Yes, I’m not building my career as an engineer, but was I ever goig to do that anyway? I’m 25 years old, managing a team of 9 people, determining the strategic direction of our work, building credible partnerships and interacting with major players in my industry. In what alternate world could I say all that 2 years after graduation from an undergraduate degree?
The truth is, I’m pretty lucky. This is a sweet job. I love my work, my colleagues, my hometown of Tamale. Of course I miss Canada sometimes, but for now I’m pretty happy where I am. And most importantly, I’m working at a job that is in line with my values, improving the lives of people living in poverty.
I have a lot of colleagues here in Ghana who are with me in the poverty-fighting business. In fact, NGOs are probably the largest industry in Tamale. I have more than a few friends with Bachelor’s degrees from the University of Development Studies in Ghana, and Master’s degrees in development-related studies from universities in Ghana and abroad. They are smart, well-educated and determined to help their fellow countrypeople. So are they making a sacrifice too?
The truth is, being a development worker in Ghana is also a pretty sweet job, in the more conventional sense. The pay is much better than any kind of government work, and tends to be more stable than business. It’s also a pretty safe career choice – in the job market, there are more positions for development workers than many other professions. I would compare the career path of a development worker in Ghana to that of an engineer in Canada in terms of prestige and compensation. In my opinion, these people are not making significant sacrifices in order to pursue their values. In fact, they’re pursuing a pretty stable and lucrative career path. But is this a bad thing?
On one hand, it makes me uncomfortable to see an industry that thrives solely on donated dollars. The basis of this business is people living in poverty; if this disappears, the entire industry disappears. But isn’t that what the industry is trying to do, eliminate poverty? This is a bit of a conflict of interest.
On the other hand, I think it’s wonderful that a career devoted to bettering the lives of others is so highly valued in this society. If I think about those careers back home – social work, non-profit sector, etc. – they aren’t valued nearly as much. Why is it that people who devote their lives to others are seen to be making a sacrifice? And why are they compensated accordingly? Shouldn’t we value more highly those who commit their lives to the service of others?
Meet John Alhassan I. He is an Agricultural Extension Agent (AEA) at my office of the Ghanaian Ministry of Food and Agriculture. His job is to deliver agricultural information to farmers in his operational area and to help them improve their farms, whether that means reducing the level of poverty in a household by adopting better agricultural practices, or helping commercial farmers to get in touch with the market. John sees all types of strengths and needs in his daily work as an AEA.
One of the farmer groups that John works with is a women’s group of 24 members. He started building up this group using EWB’s Agriculture As a Business program last June. Through the program, group members were encouraged to contribute group savings to a bank account that John had helped the group to open a few years ago. Each member contributes 50Gp (about $0.35CAD) per week. After a few months, the group had built up their savings and they were ready to invest.
John was concerned that the group was too large to give a loan to each woman. If they divided the savings 24 ways, it wouldn’t really make a difference. Instead, he divided the group into four groups of six women each. He randomly selected one group to receive loans first by drawing the numbers 1-4 on pieces of paper and selecting one from a pile in front of the women. Each of the six women in the first group received a loan of 100GhC (about $65CAD) to invest however she wanted, but with the understanding that in two months time she would have to pay back the full 100GhC, plus 5GhC of interest. Most of the women are processors, so they elected to invest in bulk purchases of rice, groundnuts or shea nuts to process and sell at a profit. After two months, 100% of the money and interest were paid back to the group bank account, and the next round of loans were given out to six new women.
After each group had received the loan once, John upped the stakes – the next round of loans were for more money (120GhC), but the interest also increased (10GhC). Again, the repayment rates have been 100% so far. The group is currently on this second round of loans and their bank account balance is still increasing. The women are dedicated and determined and John is encouraging them every step of the way. The goal is to make enough money for the group to buy a grinding mill, a purchase which will give them an even higher return on investment.
Why do I think this is such a great story?
John is really passionate about helping people in his role as an AEA. Though many farmers have been trained over the years to sit around and wait for government money to come, John knows it isn’t coming any time soon. He also knows that the banks aren’t often willing to help; he already took this women’s group to the bank for a loan and they were rejected. Help isn’t coming from outside, so John is helping the group to help themselves. This group is serious, dreaming big and working hard to achieve their goals.
John has now taken this scheme to other farmer groups, where it is also working successfully. But why is he so successful in this approach? There are a few key elements of this grassroots project that have made it work so far:
- There is no time limit on this project. This is John’s own initiative, so he has taken the time to build up and groom his farmer groups until they are ready to handle serious money. He is not under pressure from donors or banks to report quarterly on his progress, and his funding isn’t going to dry up in 3 years. Instead, this home-grown approach gives the group and the AEA time to build up their skills and capacity to handle these loans.
- The group members have a personal relationship with John and a high degree of trust in him. He visits the group often to check in on their progress, encourages them when they need a kind word and keeps them accountable to each other. He hasn’t just come in to tell them what to do “for their own good”, but he has taken the time to build a trusting relationship with the group.
- The approach is tailored to the needs of the group. This isn’t some monolithic project coming in and prescribing a microfinance approach to fit all smallholders. Instead, it’s one AEA who knows the nuances of this group and has created a program that will work specifically for them. He has decided on the timing, the group sizes and amounts of the loans in collaboration with the group so that it best fits their needs. And this completely changes for each of the groups he works with.
This is an approach that is working for John’s farmers. Of course, it wouldn’t work if you tried to scale it up. It would be too complex, with too many variables and little things that would invariably go wrong – the farmers don’t trust the facilitator, the groups are thrown together to access loans, the money is too much or too little, the ToT didn’t teach trainers to visit the groups often enough. Farmers are smart – they’ve seen it all before, and they know how to manipulate the system. If you tried to scale this project, it just wouldn’t work.
The beauty of this approach is that it was developed out of a clear need: to find financing for the group to meet their goals. It’s a tailored approach that is based on a strong relationship between the AEA and the group members. The problem presented itself and the AEA was pushed to find a solution. In the development world, where we often find solutions in need of problems rather than the other way around, this is a refreshing turn of events.
I admire John for his dedication and creativity in meeting the needs of his groups. I wanted to highlight him as one of the many AEAs in the Ministry who are working tirelessly with inadequate pay and resources to do the best they can for farmers. These are the small beacons of hope that keep me motivated to keep working for change in the Ministry. John is truly an inspiration!
So I say, to all of you, keep doin’ it for Dorothy!
As I near the 1-year mark of my work in Ghana with EWB, I’d like to reflect back on what has happened over the last year. We embark on these jobs and journeys with the hope of making the world a better place, of somehow contributing to “international development”. However, I’m forced to acknowledge that it’s unlikely that anything I’ve done in the past year has directly improved the lives of poor Ghanaians, and that is a bitter pill to swallow.
I know, that sounds really negative. But believe me, it’s not all bad! There are different types of impact we can have – from short-term, direct and focused to long-term, indirect and widespread. My direct impact this year was limited, but I’ve had impact in other ways. So please bear with me as I get to the end of this post – there is a happy ending!
2010 was a rough year for our team, alternately known as Team MoFA, Rural Agriculture Ghana or Agribusiness Ghana (we still don’t seem to have settled on a universal name). When I arrived last March, the team was undergoing a rocky Team Leader transition, which inevitably led to a short dip in team productivity. Unfortunately, we weren’t able to fully recover from the dip, and the new Team Leader stepped down in January, leaving a vacant place at the head of our team. We also went from being a 9-person team, when I arrived in March, to the current 4-person team – a huge loss of resources. Most of this was just due to people’s contracts being up and not enough new volunteers to fill their places, but it will still take some time to rebuild our numbers.
In terms of strategy, we haven’t seen as much success as we hoped with the Agriculture As a Business program (for more details on the challenges, please see my previous post). The political and systemic barriers in the Ministry of Agriculture are too imposing to lead a significant change in extension from the ground up, and we’ve been unable to influence the right people at the top. Volunteers in districts were getting demotivated by barriers that were out of their control, and all the high-level talk about mobilizing farmer groups didn’t materialize into any concrete changes in the sector (policies, funding, etc.)
We had an amazing group of Junior Fellows (students) from EWB join us in the summer, but they experienced many of the same challenges. They achieved a few fabulous short-term successes, yet on the whole were unable to institutionalize the Agriculture As a Business program in any of their Ministry of Agriculture district offices. We concluded that our current pathway for scaling the Agriculture As a Business program was ineffective and decided to reallocate resources to address district management challenges. A few Professional Fellows experimented in this domain, with varying degrees of success in individual initiatives, such as improving staff meetings, management styles, collecting feedback and time management strategies. But none of these initiatives promised the transformational change that we want to see in the way the Ministry of Agriculture is run from the top.
The one successful initiative I participated in this year was the DDA (District Director of Agriculture) Fellowship, a management and leadership program. It was a success in the sense that all the DDAs loved it, and tried to apply what they learned in the management of their districts. However, it’s really tricky to know whether this has trickled down to the extension staff and actually improved the work they’re doing in the field, with farmers. This is definitely more of a long-term change, a culture shift that will gradually result in improved staff performance. But evaluating these types of programs is really tricky, and attribution is very difficult, so… who knows??
The only direct impact I’ve probably had on poor Ghanaian farmers is through my personal interactions with my host family and friends in the village. I’ve treasured these interactions and really tried to be a good role model and influence. However, I’ve been hesitant to provide any form of material aid, beyond a few Christmas presents that I brought back from Canada, for fear that it will change the nature of our relationship. I did support the local women’s shea butter production group by buying 200 bars of soap to take back to Canada (it’s great stuff!), so I guess that cash injection probably made a small difference. But is that really the type of work I came here to do? No…
A few things I’ve learned in the past year:
- As much as we talk about effective program design, its often the operational capacity of an organization that is the bottleneck to achieving success: it’s amazing how much time and energy can be spent on just making a team function. I have great admiration for excellent managers, admin and support staff who, if they’re doing their job well, you don’t even really notice in your day-to-day work.
- It is unrealistic to achieve widespread impact in 1 year: we need to break 1-year placements down into specific “learning” or “doing” chunks so volunteers realize they’ve contributed something meaningful. For example, if we’re trying to make a big change in technology adoption through agricultural extension, a 1-year volunteer should have a mandate such as “learn about tech adoption techniques outside of the public sector in Ghana” or “pilot one new tech adoption approach with extension agents in your district and prepare a report with your recommendations for the team strategy going forward”. If they hit on a genius idea, great – we’ll scale it! (if there’s a scaling mechanism). If it doesn’t work, also great! share your learning and how we should change our approach in the next iteration of the strategy.
- Effective interventions (or inventions) only matter if there is a way to scale them (or sell them): you might have the greatest idea in the world, but it doesn’t matter if no one sees it. Transformative change needs to reach scale, one way or another!
- Perspective matters: even if you DO know what needs to be done, on the ground, to make a significant improvement to the lives of those living in poverty, you need to find a way of framing it so that it matters to those making the change, from the bottom (field staff) to the top (policy-makers). Just providing evidence to support your case is not enough; you must account for political, historical and social implications as well.
- Field realities are valued: EWB gets a lot of street cred for being “in the field” or “on the ground”, working in districts (not the most glamourous of job locations). We need to find better channels for sharing these field realities with those higher up the chain of command. (Suggestions?)
- Opportunity cost: there will always be more opportunities than you can take advantage of, the hard part is gambling on which opportunities will be most worth your time in the end.
- BONUS EWB lesson: it’s ok to fail, as long as you LEARN and CHANGE as a result! (check out http://admittingfailure.com for EWB’s recent initiative on encouraging learning from failure in the NGO world)
Now, as we peer out at 2011 with a couple months already in our pocket, our team is forced to admit that we’re not achieving as much as we’d like. While we can’t categorize the Agriculture As a Business program as a failure, since it IS an effective tool for building farmer groups and developing business skills, it’s not quite a success either, since we can’t get the Ministry of Agriculture to adopt it at the scale needed to achieve widespread change.
There has been a lot of talk about failure recently, and encouragement for NGOs to admit failure when it happens. But this is a clear example where the situation is not black or white, failure or success – but rather grey. In our team’s collective experience in Ghana, a lot of other NGOs/projects at this point would keep lauding their programs as successes and putting more and more resources into them. Instead, we want to acknowledge our lukewarm progress and shift to where we can have white hot results instead. It’s frustrating for our staff to keep banging our heads against the wall in a program that’s going against the flow of the current agricultural sector trends. We’re not giving up on this program; but until the stars align to facilitate the widespread changes that are needed (district autonomy, decentralization, performance incentives, etc.) it is more effective for us to invest our energy in other places.
We’ve now been working with districts in the Ministry of Agriculture in Ghana for 6 years. We’ve met a lot of key players, we understand the system, we’ve seen lots of challenges and we’ve built strong relationships. We’ve tried a few things, with varying degrees of success, but nowhere near the scale of change we want to create. Now we have a bunch of cool ideas, but we have no idea which one is going to work. In the spirit of complexity, we’re not going to throw all our eggs in one basket; instead, we’re going to explore the change potential of a number of different initiatives and gauge the reaction of those in the Ministry of Agriculture and in the wider agricultural development sector. I’ll be blogging more about this strategy development process as it unfolds, so you can all follow along with me!
Back to that bitter pill: my underwhelming personal success. Is this the kind of year I wanted? Of course not. Has it been a waste of time? Heeeellllll NO! I have learned SO much valuable information over the past year that will allow me to position myself to create the change I want in the coming 2 years.
You might think I’m demotivated. That I’m frustrated by the pace of change and our inability to see any real impact. That I’m ready to throw in the towel and truck back home to an easier job in Canada. But you’d be wrong! Strangely enough, I’m more motivated than ever! Something about being faced with so many challenges at once has really sparked a fire in me. I’m excited to drive the team in new directions, to get us excited about what’s next and to build ourselves up into an impactful, influential team of agric superstars! Seeing the passion and dedication of my fellow teammates has forced me to find renewed resources of energy in myself. I can’t wait to see where we go next.
A friend recently wrote me an email in response to my appeal for funds with EWB’s Challenging Perspectives campaign. He identified an inner conflict: he felt he should donate out of obligation to our friendship and feared that he would be ostracized if he didn’t, but was having trouble personally connecting with my work in Ghana. To donate, he felt that he should really believe in the work that EWB is doing (and I’m doing, through EWB) and be able to get behind it 100%. I most definitely agree!
This is exactly the kind of conversation I want to start with my Challenging Perspectives campaign. Why do we feel obligated to donate to charities when we really know little about what they do? How can charities make people FEEL something and personally connect people to their work? It’s a struggle on both sides.
In response to this email, I wrote back answering 3 questions:
- Why am I here?
- How am I feeling about it?
- What am I working towards?
Below is the email I sent back to my friend. I hope it answered these questions for him, and I hope it will for you too. Either way, leave a comment and let me know what you think!
1. I’m here because:
- I feel fortunate to have been born to an affluent family in a developed country and hate that it means I have so many more opportunities for happiness and success than so many other people in the world – I want to work to decrease global economic and “opportunity” disparity
- I feel guilty about being born in Canada and feel I have a responsibility to help others
- I believe we live in a globalized world where we’re all connected and will have deep impacts on how others live, whether through our consumer habits, environmental practices or political policies
- I think change IS possible in developing countries, specifically in Ghana from having spent time here, and I want to help create that change
- This is a pretty cool job that gives me good professional experience and is developing a lot of skills that I value (management, leadership, critical thinking, communication, etc.)
2. How I feel:
- Frustrated that change happens so slowly
- Unmotivated by some circumstances in Ghana (sexism, racism, kids not going to school, etc.) and some of the people I work with
- Incredibly motivated by some of the other people I work with (one of whom is an AEA who is hopefully coming to the EWB conference in January!)
- Love for my EWB teammates and lucky that I get to work with such cool people
- Hopeful that we are making some incremental changes and the pace of change is increasing as we gain experience and credibility
3. What I want to have happen:
- MoFA does a better job of serving poor farmers in Ghana, which is 80% of the population in the north. This means helping farmers to improve their farming techniques and help people to see farming as a business instead of a way of life (a lot of people are like “my grandfather farmed, my father farmed, I farm but I don’t have a job” – it’s not seen as a viable “career” to be a farmer, even though you can get rich if you have a good commercial business plan!). This will require MoFA to have excellent extension staff that go around and visit farmers to help them manage this mindset shift. MoFA is a government institution, so it is here to stay, and it already has a wide network of field staff in place, making it a great partner to work with if we want to reach a high number of Ghanaian farmers. But there are a lot of reasons right now why MoFA isn’t doing the best it can for farmers.
- MoFA is slowly becoming decentralized (which is good), meaning each district will get to choose their own work, manage their own budget, decide which development projects are best-suited to farmers in their district, hire the best staff and fire the worst, define their own culture. Right now it’s the opposite: everything is decided at the national level and pushed down to districts, which often means projects are ill-suited to the local conditions or won’t benefit farmers, implementation is poor, there are not enough resources to do everything that’s asked of the district staff, there is low motivation and low ownership over work.
- In order for decentralization to happen, MoFA needs to have technical, managerial and operational capacity. They’re pretty good at the technical capacity (knowing technical stuff about agriculture to spread to farmers, like research findings, new technologies, improved seeds and fertilizers, etc.). This is mostly what they learn in school (“agric college”) and what MoFA has traditionally focused on. They are less good at the managerial and operational capacities.
- I want EWB to help improve these capacities through developing managers (lots of ways to do this – management training, fellowships like the one I talk about in my Perspective, one-on-one coaching, sharing management resources, etc.) and developing operational capacity (improved supervision, budget management, work planning, scheduling, staff motivation, computer and reporting skills, culture of learning from experience, etc.). These are things that EWB is already good at and we have a clear value-add to districts.
- The challenge in all this is developing initiatives that work for one district (specific) but can be scaled to many districts (general). There are lots of questions here: are we satisfied with just helping a few districts, one at a time? or do we want to achieve wide-scale change? Is it possible to create this scaled change without reducing the quality of what we’re doing? What other mechanisms already exist that we can use to scale these ideas?
Our team is in the middle of a visioning/strategy design process so a lot of questions will be answered in the next month about what we’re working toward more specifically. We’ve recently had a bunch of people leave the team and we’re small now (only 5), so we need to re-tune our ambitions to what we can realistically accomplish with these resources. That said, we’re asking for 3 more volunteers to be added to our team in March so we can get more manpower to enact our vision.
And that’s where your donation comes in. Seriously, it’s all about the money. Without money – most of which comes from donations at EWB, since we have a hard cap on what % of our budget we’ll take from CIDA so we can remain independent and advocate against the Canadian government when necessary – we can’t realize these changes. We’re a pretty small organization in terms of number of staff in Africa, but we’re punching above our weight in terms of influencing higher-up development big-wigs. This is happening in Canada too, with awesome stuff happening lately with advocacy and CIDA. I am often critical of things EWB does, but I’m happy that it’s encouraged in the organization’s culture to be critical. That’s how we try to do the right things.
Anyway, I obviously believe this is an organization that’s headed in the right direction and making some much-needed changes on the ground. And if I’ve convinced you that’s true, then I would love for you to donate!
But no pressure. SERIOUSLY. Don’t donate because you are my friend, or my parents’ friend, or because I keep emailing you, or because other people have donated. Donate because you believe this work is important, change is needed and EWB is doing it well.
P.S. A small update on my Challenging Perspectives campaign: I’m currently in first place for the most funds raised! I’ve raised $2105 out of my goal of $5000, thanks to everyone who’s donated so far. So if you haven’t donated yet and you connect with what I’m doing here, please consider making a donation to my campaign! https://perspectives.ewb.ca/erinantcliffe