Why I’m Here
A friend recently wrote me an email in response to my appeal for funds with EWB’s Challenging Perspectives campaign. He identified an inner conflict: he felt he should donate out of obligation to our friendship and feared that he would be ostracized if he didn’t, but was having trouble personally connecting with my work in Ghana. To donate, he felt that he should really believe in the work that EWB is doing (and I’m doing, through EWB) and be able to get behind it 100%. I most definitely agree!
This is exactly the kind of conversation I want to start with my Challenging Perspectives campaign. Why do we feel obligated to donate to charities when we really know little about what they do? How can charities make people FEEL something and personally connect people to their work? It’s a struggle on both sides.
In response to this email, I wrote back answering 3 questions:
- Why am I here?
- How am I feeling about it?
- What am I working towards?
Below is the email I sent back to my friend. I hope it answered these questions for him, and I hope it will for you too. Either way, leave a comment and let me know what you think!
1. I’m here because:
- I feel fortunate to have been born to an affluent family in a developed country and hate that it means I have so many more opportunities for happiness and success than so many other people in the world – I want to work to decrease global economic and “opportunity” disparity
- I feel guilty about being born in Canada and feel I have a responsibility to help others
- I believe we live in a globalized world where we’re all connected and will have deep impacts on how others live, whether through our consumer habits, environmental practices or political policies
- I think change IS possible in developing countries, specifically in Ghana from having spent time here, and I want to help create that change
- This is a pretty cool job that gives me good professional experience and is developing a lot of skills that I value (management, leadership, critical thinking, communication, etc.)
2. How I feel:
- Frustrated that change happens so slowly
- Unmotivated by some circumstances in Ghana (sexism, racism, kids not going to school, etc.) and some of the people I work with
- Incredibly motivated by some of the other people I work with (one of whom is an AEA who is hopefully coming to the EWB conference in January!)
- Love for my EWB teammates and lucky that I get to work with such cool people
- Hopeful that we are making some incremental changes and the pace of change is increasing as we gain experience and credibility
3. What I want to have happen:
- MoFA does a better job of serving poor farmers in Ghana, which is 80% of the population in the north. This means helping farmers to improve their farming techniques and help people to see farming as a business instead of a way of life (a lot of people are like “my grandfather farmed, my father farmed, I farm but I don’t have a job” – it’s not seen as a viable “career” to be a farmer, even though you can get rich if you have a good commercial business plan!). This will require MoFA to have excellent extension staff that go around and visit farmers to help them manage this mindset shift. MoFA is a government institution, so it is here to stay, and it already has a wide network of field staff in place, making it a great partner to work with if we want to reach a high number of Ghanaian farmers. But there are a lot of reasons right now why MoFA isn’t doing the best it can for farmers.
- MoFA is slowly becoming decentralized (which is good), meaning each district will get to choose their own work, manage their own budget, decide which development projects are best-suited to farmers in their district, hire the best staff and fire the worst, define their own culture. Right now it’s the opposite: everything is decided at the national level and pushed down to districts, which often means projects are ill-suited to the local conditions or won’t benefit farmers, implementation is poor, there are not enough resources to do everything that’s asked of the district staff, there is low motivation and low ownership over work.
- In order for decentralization to happen, MoFA needs to have technical, managerial and operational capacity. They’re pretty good at the technical capacity (knowing technical stuff about agriculture to spread to farmers, like research findings, new technologies, improved seeds and fertilizers, etc.). This is mostly what they learn in school (“agric college”) and what MoFA has traditionally focused on. They are less good at the managerial and operational capacities.
- I want EWB to help improve these capacities through developing managers (lots of ways to do this – management training, fellowships like the one I talk about in my Perspective, one-on-one coaching, sharing management resources, etc.) and developing operational capacity (improved supervision, budget management, work planning, scheduling, staff motivation, computer and reporting skills, culture of learning from experience, etc.). These are things that EWB is already good at and we have a clear value-add to districts.
- The challenge in all this is developing initiatives that work for one district (specific) but can be scaled to many districts (general). There are lots of questions here: are we satisfied with just helping a few districts, one at a time? or do we want to achieve wide-scale change? Is it possible to create this scaled change without reducing the quality of what we’re doing? What other mechanisms already exist that we can use to scale these ideas?
Our team is in the middle of a visioning/strategy design process so a lot of questions will be answered in the next month about what we’re working toward more specifically. We’ve recently had a bunch of people leave the team and we’re small now (only 5), so we need to re-tune our ambitions to what we can realistically accomplish with these resources. That said, we’re asking for 3 more volunteers to be added to our team in March so we can get more manpower to enact our vision.
And that’s where your donation comes in. Seriously, it’s all about the money. Without money – most of which comes from donations at EWB, since we have a hard cap on what % of our budget we’ll take from CIDA so we can remain independent and advocate against the Canadian government when necessary – we can’t realize these changes. We’re a pretty small organization in terms of number of staff in Africa, but we’re punching above our weight in terms of influencing higher-up development big-wigs. This is happening in Canada too, with awesome stuff happening lately with advocacy and CIDA. I am often critical of things EWB does, but I’m happy that it’s encouraged in the organization’s culture to be critical. That’s how we try to do the right things.
Anyway, I obviously believe this is an organization that’s headed in the right direction and making some much-needed changes on the ground. And if I’ve convinced you that’s true, then I would love for you to donate!
But no pressure. SERIOUSLY. Don’t donate because you are my friend, or my parents’ friend, or because I keep emailing you, or because other people have donated. Donate because you believe this work is important, change is needed and EWB is doing it well.
P.S. A small update on my Challenging Perspectives campaign: I’m currently in first place for the most funds raised! I’ve raised $2105 out of my goal of $5000, thanks to everyone who’s donated so far. So if you haven’t donated yet and you connect with what I’m doing here, please consider making a donation to my campaign! https://perspectives.ewb.ca/erinantcliffe